Women in Business

Discover your 12 Natural Talents for Achieving Success in a Male-Dominated Workplace

Women in Business will want to buy this book to learn how to deal with men in business instead of trying to act like them. Men will want to buy this book to get the author’s firsthand impression of the ultimate question: “Do I measure up to a locker room full of naked football players?”

As a lawyer and VP and acting GM of the Philadelphia Eagles, and then, for the next twenty years, carving out another career “in beef” as the owner of several meat processing plants, Susan T. Spencer is one of a kind, and she brings a fresh perspective for women in business.

“I’ve been focusing on women’s leadership strengths for fifteen years. Susan Spencer’s analysis is simply the best I’ve found. And that’s before taking into account the fact that she was GM of an NFL team—and if you can deal with that…”

- Tom Peters, author of Leadership and many other bestselling business books

Susan’s stories and examples are authentic and her advice for women who work in Business, or own a company, or are thinking about starting a business is direct (“be honest with others, and above all, be honest with yourself”), practical (“women need to identify female-phobic men and find a way around them . . . because they will never change!”), pioneering (“hire diverse individuals to create a unique mix of personalities among employees, which invigorates a business”), and barrier breaking (“Don’t be afraid to let men surprise you; you never know who is going to turn out to be your ally”).

This exciting saga and energizing guide roots for women to succeed and urges them to use Susan’s proven approach to tackle business issues and situations by relying on their innate talents (explained and highlighted as twelve “Briefcase Essentials”). Specifically, female readers of Briefcase Essentials will learn

• How women’s ability to be flexible and adaptable in business helps them solve problems and handle workplace issues.
• How women’s ability to engage people and put them first leads to business success.
• How and when a woman should stand her ground to achieve positive results and gain credibility.
• How women’s intuition (“listening to your gut”) helps them make important decisions.
• How women’s perceptive communication drives sales and helps a company grow.
• How “bandwagon men” help women finance their businesses and support their growth.

Here’s what others have said about Briefcase Essentials – Women in Business.

“In a witty, conversational series of twelve lessons, Susan teaches us how to learn from our mistakes so we can be more successful the next time. If you are a woman in business, the biggest mistake you can make is to not read this book. It’s an empowering must-read for entrepreneurs.”
—Ellen Fisher, Publisher, Women’s Yellow Pages

“Want to shatter the glass ceiling? Briefcase Essentials might just be the hammer you need. Women in the United States start businesses at a faster rate than men do, and as someone who covers entrepreneurs for a living, I always like to see books that provide them with the tools they need to succeed. Susan devotes a chapter to ‘bandwagon men’; consider me one of them.”
—Rod Kurtz, Executive Editor, AOL Small Business

“Briefcase Essentials flies across the pages with intelligence, honesty, and sincerity. The essential points made for women in business are all true and perceptively expressed through Susan Spencer’s dramatic stories. I identified with every one of the key insights, and even found myself highlighting huge portions of the text because the words were all so meaningful.”
—Sherrie Savett, named by Lawdragon in 2008 as one of the top 500 lawyers in the United States, Managing Principal and Chair of the Securities Litigation department of Berger & Montague, PC

Women in Business

References: Women in the Workforce, Women Business Organizations, Successful Women in Business, History of Women in Business, Women in Business Conference, Women in Business Network, African America Women in Business.

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